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SC's Oshiro Kenton 1st Southern Tennis Service Rep

August 12, 2005 03:48 PM

ATLANTA GA -- Julie Oshiro Kenton of Beaufort SC has been named the Southern Tennis Association's first tennis service representative (TSR) position. South Carolina will be her territory.

The TSR is a newly created position in Southern Section’s Marketing Department. The goals of the TSR team will be to increase participation in tennis by promoting, developing, and servicing tennis programs in assigned geographic areas through the establishment of strong relationships with local tennis facilities, industry organizations and other non-tennis entities.

Oshiro Kenton has more than eight years of experience working with the U.S. Tennis Association. From March 1997 through April 2005, she was a USA tennis coordinator for the Southern California Section in Los Angeles, where she developed grassroots community tennis programs throughout Southern California. She also created and successfully executed marketing strategies designed to increase player participation.

“Julie is a great fit for the TSR position,” said USTA Southern Section Executive Director John Callen. “Her knowledge of both the USTA and of the tennis industry as a whole will prove invaluable as she begins her work here in the South.”

Prior to her work with the USTA Southern California Section she was the assistant tennis coach for Loyola Marymount University. Oshiro Kenton is a graduate of Loyola Marymount, earning a B.A. degree in Sociology in 1994. A nationally ranked NCAA Division I player in 1994, she was the #1 singles player and MVP of the Loyola Marymount team for four consecutive years (1990-1994).

“I am excited to be a part of the USTA Southern Section family,” said Oshiro Kenton. “I enjoyed working for the USTA in Southern California for eight years and am excited about the new challenges that come with working in a different Section. I’m excited to get to know the people who make tennis happen in the Southern Section.”