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USTA South Carolina Appoints James Peebles to New Full-Time Post as Communications & Marketing Coordinator

June 30, 2006 07:02 PM

June 30, 2006 - John Sheffield, Executive Director of USTA SC, announced today that James (Jamie) Peebles has accepted the position of Communications and Marketing Coordinator and will begin work for the association on July 10th. “We are indeed fortunate to have Jamie joining our staff,” said Sheffield. “He’s an excellent writer and seems to have a real passion for the game.”

Jamie Peebles 2006-06

Jamie was raised in Summerville South Carolina. After graduating from Summerville High, where he was on the tennis team all four years, he attended the University of South Carolina. Jamie continued a family tradition of academic excellence and athletic prowess at the university and received his BA in Public Relations in 2003, and a Master’s Degree in Mass Communication in 2005. After a brief period in Washington, DC where he helped to shape the future of democracy, he returned to South Carolina. “Tennis has always been a part of my life and I am very excited about the opportunity to contribute to the tennis community with USTA SC.”

The main duties of the new position of Communications and Marketing Coordinator involve researching, writing and compiling news and program information about tennis in SC for publication internally on the USTA SC Web Site (, in the association’s hardcopy yearbook and magazines, through professionally-prepared flyers and externally for the various media outlets (newspaper, TV, radio, etc.) across the state.

“The opportunity to have a full-time employee in the public relations realm, especially one of Jamie’s caliber, is new for us in our small association,” says Executive Director Sheffield. “While tennis is the only major sport in the US that has shown growth in participation in recent years [up over 6% since 2000], it’s slow growth has been accomplished mainly through word of mouth promotion. Having a professional on staff will give us the potential to increase our rate of growth and thus give thousands more the chance to enjoy our game."