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Jolyn de Boer's lifelong avocation melded with her career more than 25 years ago when the advertising and marketing executive moved from New York City to Hilton Head Island, SC, to work with industry pioneer, Dennis Van der Meer. As Dennis' Marketing Director, de Boer helped develop new strategies to expand the tennis Jolyn de Boerbusiness. She then formed her own firm, JAD Advertising & Design, to handle a variety of tennis accounts including South Carolina Tennis Magazine, Professional Tennis Registry’s TennisPro Magazine, Stan Smith Designs, Corel WTA Tour plus several non-tennis accounts.

In 1995, after eight years of working for herself, de Boer moved to the Tennis Industry Association, where she could work on behalf of the entire sport. She has played a crucial role in the development of industry initiatives, research, marketing, technological innovations and rallying all sectors of the tennis industry toward a common goal. She became Executive Director of TIA in 2003.

De Boer, a Pennsylvania native, received a Bachelor of Science degree in both Business and Psychology from Albright College. She is married with three children.